Your Email Should Be 30% of Revenue. Here’s What It Means If It Isn’t.

Your Email Should Be 30% of Revenue. Here’s What It Means If It Isn’t.

Your Email Should Be 30% of Revenue. Here’s What It Means If It Isn’t.Brock Douglas
Published on: 22/07/2026

If email is under 30% of your ecommerce revenue, it’s almost never a copy problem — it’s deliverability and frequency. A step-by-step triage to get back in the inbox.

If Your CPA Equals Your AOV, Stop Optimizing Ads

If Your CPA Equals Your AOV, Stop Optimizing Ads

If Your CPA Equals Your AOV, Stop Optimizing AdsBrock Douglas
Published on: 22/07/2026

ROAS stuck near 1? When your cost to acquire equals your average order value, it’s a cart problem, not an ads problem. Five ways to lift AOV above your CPA.

Stop Targeting. Start Disqualifying.

Stop Targeting. Start Disqualifying.

Stop Targeting. Start Disqualifying.Brock Douglas
Published on: 22/07/2026

Cheap clicks but no buyers? On Meta, your real targeting lives in your ad copy, not the targeting panel. Here's how to disqualify the wrong people before they cost you.

Konversly Marks Over a Decade of Scaling Brands, Creators, and Commerce Online

Konversly Marks Over a Decade of Scaling Brands, Creators, and Commerce Online

Konversly Marks Over a Decade of Scaling Brands, Creators, and Commerce OnlineBrock Douglas
Published on: 26/12/2025

A decade of proven growth strategies across publishing, real estate, education, and ecommerce. Learn the systems and principles that drive sustainable brand scaling.